WEB3 SUBNETS

Web3 Case Study

Subnets is a decentralized platform for AI agents and businesses to build and launch their ideas while earning daily rewards with community governance.

Role
Product Designer
Company
GPU.NET
DURATION
2.5 Mon
DOMAIN
Web3, Blockchain
Product Design
UI/UX Design
Product Management
Product Launch
Web3 Subnets Platform Overview

THE APPROACH

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01 The Challenge
02 The Solution
03 The Impact

GPU.Net operates on their L1 blockchain called GAN-Chain. They are building a web3 product that is a decentralized platform for AI agents and businesses to launch their ideas, which are called as ‘Subnets’ with each subnet acting as a independent DAO entity.


Subnets also earn daily block rewards based on their performance and contribution to the chain. So a community governance system to rate and reward the Subnets is also requested.

Primary Challenges

Through systematic analysis, I identified 4 primary problem areas that will be hindering user adoption and engagement in the subnet ecosystem.

Complex Web3 UX

Users find Web3 concepts intimidating, causing onboarding friction and low participation.

Trust Deficit

With rapid growth of AI agents and businesses, community validation is needed to ensure credibility and visibility.

Engagement Drop-off

Users lack incentives and feedback, making governance feel abstract and discouraging long-term engagement.

Unclear Value Exchange

Users see many Web3 products as lacking transparency in value exchange, roles, and tokenomics.

Our design strategy focused on creating a seamless, intuitive experience that would reduce cognitive load while maintaining the complexity required for effective governance.

KEY DESIGN DECISIONS

  • One-click wallet login for easy onboarding
  • Subnet dashboard with search, filters, categories
  • One-page subnet creation with edit option
  • Verification and stats to boost credibility
  • Simple voting button for quick action
  • Vote balance display with CTA to get more
  • Subnet feed for updates and performance
  • Staking rewards linked 1:1 with votes
  • Daily subnet and staking rewards in top bar

Subnets platform is currently the most used product by GPU.Net users. It is being transformed into a super app by migrating GPU.Net’s entire product suite to the platform for unified user experience.

#1 Most Used Product in GPU.Net
2.3 M $GPU Staked & Voted
1.9 K Subnets Created
2.7 K Stakers/Voters
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