Hackculture was a new startup working on a platform to organize and manage hackathons at scale, enabling seamless participation, project submissions, and community engagement. They are aiming to partner up with world class enterprise companies to manage and conduct their hackathon projects.
They have requested to build a consistent and professional identity ahead of launch. My contributions included designing a new brand identity, logo redesign along with product design aspects, beginning with their landing page.
Through comprehensive user research and analytics analysis, I identified 4 critical problem areas affecting the shopping experience.
Fragmented Branding
Hackculture’s inconsistent identity and weak visuals reduced recognition and differentiation.
Unpolished User Experience
Disorganized layouts and weak navigation hindered both organizers and participants.
Limited Trust & Credibility
Lack of solid branding and UI reduced trust with companies and sponsors.
Scalability Challenges
No solid guidelines or systems led to inconsistency as the platform grew.
